Branding/Media Campaign
VC Connect
VC Connect (formerly The Varsity Collective) is the organization that provides University of Wisconsin-Madison student-athletes with NIL (Name, Image, Likeness) earning opportunities.
Logo Design
Create horizontal and vertical logos for when the organization changed names.
Big-Board
In-Stadium Advertising
Created ads that were shown on the main stadium screen at UW-Madison’s Camp Randall Stadium.
In-Arena
TV Advertising
Created L-Wrap ads that were shown on in-arena TVs during UW football as well as UW Men’s and Women’s hockey games.
Beer-Partnership
& Promotion
Consult on and work with Potosi Brewing Company to help launch ‘Varsity Golden Ale’ in collaboration with The Varsity Collective.
Webpage Ads
Create multiple webpage ads to advertise VC Connect and its offshoots, the Camp Randall Club and the Field House Fan Club.
Role: Visual Designer
(graphic design, laying out ads/storyboards/graphics packages,
resizing ads, photo editing)
Creative Strategy: Marissa Monett
Creative Strategy Coordinator: McKenzie Miller