The Varsity Collective
The Varsity Collective is the organization that provides University of Wisconsin-Madison student-athletes with NIL (Name, Image, Likeness) earning opportunities.
Created ads that were shown on the main stadium screen at UW-Madison’s Camp Randall Stadium.
Created L-Wrap ads that were shown on in-arena TVs during UW football as well as UW Men’s and Women’s hockey games.
Created half-page ads that were placed in game programs.
Role: Visual Designer
(graphic design, laying out ads/storyboards/graphics packages,
resizing ads, photo editing)
Creative Strategy: Marissa Monett
Creative Strategy Coordinator: McKenzie Miller